DRIVEN TO DRIVE

Archive for the ‘NEWS RELEASES’ Category

Aston Martin to Showcase One-77 at Canadian International Auto Show

Irvine, CA, 10 February 2012 – Aston Martin will premiere the company’s ultimate supercar; the One-77 at the Canadian International Auto Show in Toronto next week as the 750bhp sports car makes its public debut in the region.

Joining the British marque’s presence at the show in conjunction with dealer partner Aston Martin of Ontario, the appearance marks the culmination of a One-77 tour of the Americas which started late last year and affords Canadian enthusiasts a rare opportunity to see the car in person. The One-77 will be joined on the stand by a new Virage and V8 Vantage S, both of which were launched last year. Read the rest of this entry »

Niagara-on-the-Lake, ON – Over seventy of Canada’s top automotive journalists spent this week in the picturesque tourist town of Niagara-on-the-Lake; but not for the scenery or the wine tasting. Journalist members of the Automobile Journalists Association of Canada (AJAC) were here for the express purpose of determining the ‘Best New’ cars and SUV/CUVs in 11 different vehicle categories, as part of AJAC’s annual Canadian Car of the Year Awards program.

The four days of intensive, back-to-back testing and evaluation are known in the automotive industry as “TestFest”. The results of the journalists’ test-drive evaluations were made known today during a press conference wherein the category winners were announced. The press conference was held at the Niagara Drive Centre, located at the Niagara District Airport where “TestFest” is staged each year.

The winners are:

1. BEST NEW SMALL CAR (under $21k) Hyundai Accent
2. BEST NEW SMALL CAR (over $21k) Hyundai Elantra
3. BEST NEW FAMILY CAR (under $30k) Kia Optima
4. BEST NEW FAMILY CAR (over $30k) Kia Optima Hybrid
5. BEST NEW LUXURY CAR Mercedes-Benz C-Class C350 4MATIC Sedan
6. BEST NEW PRESTIGE CAR (over $75k) Mercedes-Benz S-Class S350 BlueTEC 4MATIC
7. BEST NEW SPORTS/PERFORMANCE CAR (under $50k): Hyundai Veloster
8. BEST NEW SPORTS/PERFORMANCE CAR (over $50k): BMW 1 Series M Coupé
9. BEST NEW SUV/CUV (under $35k) Dodge Journey
10. BEST NEW SUV/CUV ($35k-$60k) Volkswagen Touareg TDI Clean Diesel
11. BEST NEW SUV/CUV (over $60k) BMW X3

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Stuttgart. At 48, the Porsche 911 Carrera is younger than ever: The completely redesigned generation of the sports car icon is stepping into the limelight with its flat, stretched silhouette, exciting contours and precisely designed details, yet from the very first glance it remains unmistakably a 911. True to the 911 tradition, the distinctive Porsche design language with its tendons and muscles exudes power and elegance. Read the rest of this entry »

Stuttgart – Electric drive will take on an increasingly important role in the further enhancement of Porsche Intelligent Performance. To combine greater efficiency with even lower fuel consumption and emissions, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is working consistently not only on the ongoing development of hybrid concepts already in regular production, but also on practical tests as part of the Stuttgart Model Region for Electromobility, using three research cars with all-electric drive based on the Porsche Boxster.

In the test process, these three electric Boxsters are to provide an initial first important insight into new electric drive components and battery systems for all-electric vehicle drive. This field test intended to also provide further findings on the infrastructure required for electromobility, user behaviour and the demands made of future products, is to start in early 2011.

Michael Macht, the President and Chief Executive Officer of Porsche AG, sees this contribution made by Porsche as absolutely essential: “We will definitely be offering an electric sports car in future. But such a concept only makes sense if it offers product qualities typical of a Porsche.”

Porsche has been committed to electric mobility for a long time, thus helping to preserve the environment and save resources in our world: The spectacular concept study of the 918 Spyder high-performance mid-engined sports car with plug-in hybrid combines high-tech breakthroughs in engine technology and electromobility with a truly fascinating range of further qualities. Emissions otherwise to be found only on a super-mini of just 70 g/km CO2 with three litres fuel consumption for 100 kilometres in the NEDC (equal to 94.1 mpg imp), come with the performance of a super sportscar developing well over 600 horsepower.

The hybrid system of the 911 GT3 R Hybrid has been developed especially for racing, with two 60 kW (82 hp) electric motors on the front axle boosting the 480 hp six-cylinder power unit fitted at the rear. Replacing conventional batteries there is an electrical flywheel power storage system re-charged whenever the driver applies the brakes and thus delivering energy to the electric motors. The 911 GT3 R Hybrid has already proven its racing qualities in the 24 Hours of Nürburgring.

Introducing the Cayenne S Hybrid, Porsche also offers the first production car in the range able to run under electric power alone. With maximum output of 380 hp, the Cayenne S Hybrid makes do in the NEDC cycle with just 8.2 ltr/100 km (equal to 34.5 mpg imp), and CO2 emissions reduced to a mere 193 g/km. This hybrid technology will also be featured in the future Panamera S Hybrid due to enter the market next year.

A REMINDER FROM PIRELLI TIRE

It’s spring! Please don’t drive on winter tires.

Montreal (April 26, 2010) – Pirelli Tire reminds motorists that the attributes that make winter tires so important when the weather is cold also make it important to remove them as the weather warms up.

Pirelli’s winter tires are manufactured using specialized compounds to keep the tread surface flexible and add grip when the temperature is below 7º C. Those compounds are designed for the cold, but have neither the durability nor suitable traction when the mercury soars.

Most Canadians use what is incorrectly named “all-season” tires. In fact, in the Canadian climate with its severe winters, they would be better designated ‘three-season’ tires since they serve the vehicle well when the temperature is above 7º C. For Canadians in most regions, now is a good time to switch your tires.

When installing your all-season or summer tires, be certain the tread depth is sufficient, the valve stems are functioning properly and the tires are inflated correctly. If in doubt, consult a tire professional to ensure that you have safe, enjoyable driving all year round.